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7 Neighborhood Intelligence Strategies to Boost Lead Generation
As real estate professionals, we operate at the whims of the buyers. If a trend moves through the market and buyers suddenly want a new type of property, we must respond. While it has not happened all at once, there has been a shift in buyer preferences over the last decade. More buyers today are looking for local amenities such as shops, restaurants, microbreweries, and farmers markets when searching for properties.
A common buyer practice is to find a property on an IDX site then hop over to Google Maps or Yelp to see what is around it. Why not bring all that information into one place, so your leads don’t have to leave your site?
In this article we’ll introduce neighborhood intelligence and 7 strategies that can boost your lead generation and conversion.
What Is Neighborhood Intelligence?Neighborhood intelligence is web content that provides information about a neighborhood or community. In IDX, it is generally produced alongside property listings to provide context about their immediate surroundings.
Neighborhood intelligence can take many forms. It can be as simple as a blog post about an attraction in a local community. It can be as sophisticated as a map layer that provides a graphical representation of a neighborhood’s ... more

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