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Twitter: Effective Marketing Tool or a Waste of Time?
Twitter for business – Is it an effective marketing tool or just a waste of time?
Statistics show that Twitter’s popularity has leveled off with no significant new growth as compared to other social sites. This could be due to the rise of Snapchat and Instagram. To be competitive, Twitter has started to offer the option of tweeting gorgeous content like its competitors. They have also made a couple of significant updates that can help users get their message across.
 
Higher Character Count
Instead of the previous character limit of 140, it has been increased to 280. This gives businesses better description opportunities.
 
Got A Lot to Say? String Tweets Together
Those who need more than 280 characters can now string tweets together into a series. Some businesses are using this method of posting to market using storytelling.
 
Photos and Video
Images can enhance your tweet and definitely garner more attention. Twitter has also added a Twitter Live functionality. You can record, import, upload and go live in a similar manner to Facebook and Instagram now. Creating video ads on Twitter can prove to be very effective.
 
Is Twitter an Effective Marketing Tool or a Waste of Time?
If you have spent time and effort building up followers, it would ... more

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