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Our Newspaper Ad Never Has Prices Or Text For Homes | Only the Address

 
Listings are our bread and butter, as they have always been. When I was active, I was a listing agent. I’ve drilled the importance of that into Tammy & Andy.
When I market their listings, I use both online and offline. The offline is there for future home sellers to see. I do not market for buyer calls and fully expect all buyers to have a buyers’ agent.
A very important source for offline marketing is print marketing with a full page of listings in the local newspaper.  Every listing that I’ve seen in that newspaper, from other agents, has an address and a “price.”
I give the address of every home so buyers can drive by and see the home and the area. However, I never post a price. Never with print marketing, only online in a blog post.
Homeowners who have not listed yet will always keep our full page ad they receive in the mail every month. We see it on the table along with the postcards during our listing presentation.
As I continually state, we must think as the homeowner thinks, when we prepare our marketing pieces. When I see homes by other agents in the newspaper, I ... more

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