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MEASURE AND FOCUS ON WHAT MATTERS

 “If you can’t measure it you can’t manage it.” If you want to have a sustainable business you need to have a strategic plan, which includes key goals and objectives, and a way to measure your progress.
Without these elements you are relying solely on luck.
What you measure is just as important as having a plan and executing it.  There are many business measures and these vary based on the business.  This could include everything from success of advertising campains to farming metholds.  These should be tracked for obvious reasons in order to know what works and what doesn't work.  Wouldn't you agree, however, that these are measurements of things that happened in the past.  They will help you plan the future. But, only some may be predictive of the future but some might not.  Make sure you know what predicts the future.
Predictive analytics is the best way to step in and create your business future. It is far better to rely on predictive measurements to make decisions than to rely solely on measurements of the past.
Let’s start with the measurement of customer loyalty. Customer loyalty is the measurement of how likely customers are to recommend your product or services ... more

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