Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

MEASURE AND FOCUS ON WHAT MATTERS
Business owners can waste substantial amounts of money on unfocused marketing and advertising. Before creating a marketing strategy make sure that there are measurements such as web site visits, converted sales, response to mailing, and the like.
 

 “If you can’t measure it you can’t manage it.” If you want to have a sustainable business you need to have a strategic plan, which includes key goals and objectives, and a way to measure your progress.
Without these elements you are relying solely on luck.
What you measure is just as important as having a plan and executing it.  There are many business measures and these vary based on the business.  This could include everything from success of advertising campains to farming metholds.  These should be tracked for obvious reasons in order to know what works and what doesn't work.  Wouldn't you agree, however, that these are measurements of things that happened in the past.  They will help you plan the future. But, only some may be predictive of the future but some might not.  Make sure you know what predicts the future.
Predictive analytics is the best way to step in and create your business future. It is far ... more

__________________________________________________
Are you on The Rain? Grow Your Network!