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When Marketing To Homeowners Think As The Homeowner Thinks
 
This is what we all must do when we are to be successful in this business.

What do you do when you’ve been marketing for a year and you’ve received no business from it? Aside from the fact that it cost you money, the most severe result is you made no money!!
Did you not prepare that particular method as you should have? If it is direct mail marketing, and others are using that method with good results, maybe the message on the postcard was not one that triggers a response.
Homeowners today are not as they were decades ago. The message must be focused on the homeowner.  It is all about the homeowner today.
What’s in it for them? How will you help them go from point A to point B? How will they bridge the gap between selling and buying with a stress free transaction?  Homeowners want a leader to lead them, and there are tasks they expect of the real estate agent.
Not too long ago, listing presentations were based on “who you are; what you do; and how well you do it.” It continues to be those three topics and one more very important ... more

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