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Thinking About Pay-Per-Click Advertising?
Pay-Per-Click Advertising – Making it Work for You
 
Online marketing. There’s a lot of free marketing opportunities on Facebook, Twitter, LinkedIn, Instagram, YouTube, email, your blog, and more. What about pay-per-click advertising?
Is Pay-Per-Click (PPC) Still a Viable Marketing Resource?
Pay-per-click advertising is very much alive and is a great resource for your business. Set your goals and your budget. Then track and test your high-converting ads.
Social media sites have taken a lot of market share away from Google AdWords.
Facebook and Twitter
There are three PPC options on these social sites:
Sponsored pages Sponsored posts/tweets Creating an ad from scratch Sponsored pages will promote your page in order to get more followers. This means even more people will see your content.
Sponsored posts/tweets mean more of your content visible to more people. Your content is pushed to people who don’t necessarily follow you or share your content.
Creating an ad from scratch requires an image related to the content of the ad, a headline, description, and the URL to send them to.
Using all three of these methods at the same time can help grow your following and your business. This is much more cost-effective than Google AdWords. Social sites let you be very specific about your intended audience. For instance, if you want to reach men 45 to 54 ... more

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