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How to Reduce Bounce Rate on Your IDX Real Estate Blog
As real estate professionals we are constantly thinking about how to get more visitors to our IDX website. But an equal and often forgotten question is how do we keep them there?
Many real estate agents blog. They blog to produce content that can attract users to their site and help them generate leads.
Naturally, many focus on pageviews as the primary measure of their blog’s success. More pageviews means more of their content is being seen.
But another measure, bounce rate, provides important context. Bounce rate provides information about what users do when they enter your site. If your bounce rate is high, it suggests they don’t do much of anything before leaving.
In this article, we’ll breakdown bounce rate and show you how to reduce it on your IDX real estate blog.
What Is Bounce Rate?If a user enters your site and then leaves without any other interactions, Google and others call this a bounce. Your bounce rate is therefore the percentage of users that view a single page on your blog, and then click away. Mathematically, it is number of bounces divided by number of entrances.
You could also say that bounce rate measures the “stickiness” of your blog or how effective you are at engaging users. If your bounce rate is above 50 ... more

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