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I Love Open Houses! Am I a Rarity???
I have been holding Open Houses for 25 years.
Not only do I find them productive to generate buzz for a listing, but they also give you grass roots feel for whats going on in the Market. What both active, and wishful, buyers have in mind.
Not to mention constructive criticism.
Now, I know, some Markets just don't work for Open Houses, and It's such a drag to be at an Open for several hours and no one shows up. Thank goodness for Ipads and such!
But, if your Market does support them, it might be quite prudent to work them. Or, find a way to Make them work. Coordinate and synchronize with other agents.
And By Work, I do mean Work.
Know what other properties might work for a visitor if yours doesn't. You might even make a print out of similar properties. This shows people value in you as a professional. Arm them with Business Cards! So they can tell other agents that they have a relationship with you at other open houses. Know absorption rates for your Market. This is keen info for Buyers and undercover prospective Sellers Come with as much Color as you can in brochures etc. Subliminally it communicates ... more
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