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Compelling Listing Presentation Create Added Value
Many agents are not prepared to make a compelling listing presentation.
All too often, agents are riding on their successful track record; coming to the listing meeting armed with stats about how much they have sold in recent years. Touting ones production could be a qualifying factor the seller could use to select the agent to market their home for them. But in all likelihood it is not enough; the seller wants to know exactly what the agent will do to market their home. In fact the seller deserves to know.
 Come with all of the facts. If you advertise listing on television, provide the time and date the listing would appear. If you advertise on special websites like The Wall Street Journal or the New York Times, explain to the seller that you will send them a link to their listing as soon as it appears. Same applies for Realtor.com. Why make you seller go surfing to find their home when it is just as easy for you to send them a link?
 I don't think Seller's expect your marketing plan to include heavy print advertising. If the seller is also a buyer, you can bet they have been searching for ... more

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