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How-to create a must-read Email Newsletter to increase leads and sales
One of my clients is a mortgage broker and sends out a monthly email newsletter. In one issue recently, she told a story with photos about swimming with sharks on her first scuba dive trip. Yes, she did also talk about mortgage rates and the housing market in the newsletter, but that issue was widely popular with her subscribers. From that one campaign she got 3 new loan leads, 10 email replies, and a 26 percent open rate! All from a single email newsletter -- with a small list of under 300. And that’s not just a one-off, it happens regularly.
Using email to keep-in-touch with your network is a great way to have regular, direct communication with your tribe. It’s really the only effective way to directly connect with your entire network consistently. That ain’t happenin’ on social media! Social media outlets are serving up your content to only about 10 percent of your followers.
So, if you’d like to know the secret to creating must-read email newsletters that result in new leads and more sales, read on because in this article I have for you the formula for creating winning email campaigns for service-based professionals.  
Step 1 - Commit to ... more

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