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How’s your typography today?
Wise words from Marte Cliff .... whether referencing a staged home or a written blog post, my favorite statement reigns ...."the eye buys"....
Do you ever give thought to your typography? Do you even know what that means? I'll admit that this is a word I have never really thought about.
However - An email from Yoast yesterday emphasized the importance of typography in our on-line offerings, so I thought I'd better see what it was all about.
As I began to read, I first thought it was the same thing as readability, and in some ways it is.
The Yoast plug-in on my Wordpress blog alerts me (no, nags me) if a paragraph is too long or if I have too many paragraphs/words between headers.
As it turns out, typography is something more. It has to do with font size and style, color, and white space.
And it is important. The quality of your words won't matter at all if no one reads them.
So get with the typography. For starters...
The author recommended using a 14-point font. I kind of agree, but… it all depends upon the font style. Some are naturally larger than others. I ... more

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