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Why is it so difficult to stay with a CRM? Part 1 of 6
  After 32 years in this business and 20 years of selling and coaching people on CRM, I’ve found that there are some consistent reasons why people don’t stick with their CRM. Here is the first and most important reason of five.
First and foremost is that you need to make it a habit. That’s the part where most people fail right from the get go.
What doesn’t work is spending hours with it on one day and none the next, and the next. What does work, is to use it every day without fail, until you are in the habit of using it every day.
Now the question is how to do it.
What does not work for the vast majority of people is to schedule time at varying times throughout each day to spend with your CRM. In this business, we get distracted by every day issues and keeping that appointment with yourself to learn your CRM usually loses. What I’ve found worked for me personally and for hundreds that I’ve coached, is to work on your CRM for at least one hour every day, first thing in the morning before you get into your email and voice mail. If you start ... more

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