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The Importance of "Belly-to-Belly" Selling
Real Estate Professionals Must Continue to Build Personal Relationships
Success is neither magical nor mystical. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn
Selling real estate and managing agents is my second career. Yes, I have been in this business for many years, but I started my professional life “many moons ago” as a box salesman. Soon after I graduated from college, I accepted a job with a company in Louisville, Kentucky, selling printed folding cartons and paperboard packaging. It was a great job, especially for someone in their early 20’s who had a wife with a child on the way. In my position as an account executive, I learned not only how to sell, but I gained knowledge and skill in building strong customer relationships. These relationships were at the heart of my business for all the years I was selling cartons.
My boss at the Louisville company was a former all-American college and NFL football player back in the early 1950s. He had significant experience in the industry working for multi-billion dollar corporations. He was a tough and “in your face” sales manager, but I learned so much during those years I worked for him. One of ... more
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