Your name saw this post on The ActiveRain Real Estate Network and thought it might be of interest to you. Please see the link below to review the post.

Direct Mail vs. Email

Direct Mail vs. Email
There isn't a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue is that they have decided NOT to mail.
The reasons they give for making this change are predictable:
It's cheap or free. It's easy. (Especially if their company puts it together or it is done automatically.) It may be "hands off." Some of the content is better-delivered and received in an e-format. They say that their clients prefer an enewsletter. While I agree that some content is absolutely better-delivered and received in an e-format (more on that below), I will say that reasons 1-3 should be thrown out the window. Easy and generic is NOT a substitute for your voice. And unless you have taken a poll of all your clients and they all opted in to an enewsletter instead of print, then option #5 just doesn't hold water.
Now, I am not saying you need to get rid of ... more

__________________________________________________
Are you on The Rain? Grow Your Network!