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Brosda & Bentley Realtors Are Direct Marketing Geniuses
Direct marketing is our promotional advertising strategy that involves presenting distinctive information about Brosda & Bentley Realtors, our exclusive Miami property listings, and our exceptional and professional real estate services to a targeted, global audience without the use of an advertising middleman.
It is a targeted form of marketing that presents information of potential interest to a consumer that has been determined to be a likely Miami real estate buyer.
While some competitor’s marketing techniques aim to increase a Realtor’s own public image (crossed arms photo and ‘I-am-the-only-one-who-can-get-it-sold’ slogan), geo-targeted direct marketing’s sole goal is to persuade the recipient to take action. While getting a sale is the ultimate goal, most prospects might also:
Visit a specific real estate website Call for more information on a property Return a postcard requesting more information Enter their name and email address into our database Make a real estate purchase eventually through continuous marketing of relevant properties perfectly matched to their desired price-range Unlike mass advertising, which is presented to everyone and their brother, targeted, direct marketing is presented only to people who are suspected to have an interest in the acquisition of Miami real estate, based on information gathered about them through GlobalConnect®, an innovative app ... more

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