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Don't Be A Stealth Agent: 8 Easy Ways to Stay in Front of Clients
I am convinced one reason real estate agents fail in this business is they do not stay in touch with their past clients on an ongoing basis. We work extremely hard in our prospecting efforts to procure buyers and sellers, but we do very little to make sure they remember us after the transaction closes. Why?
I believe we become too involved in taking care of current prospects, clients, and transactions, and forget the importance of staying in touch with those whom we served in the past and who will more than likely need our services in the future.
A year or two into this business I learned the importance of staying in touch with clients. One Saturday morning, I was driving in a Nashville neighborhood where I assisted a young couple a year earlier purchase their first home. As I passed their home, I saw a “For Sale” sign in the front yard. Sadly, it was not one of my signs. I was shocked and very disappointed. Why didn’t they call me? Didn’t they know I was their agent? Apparently, not. Why would they use someone else? The reason was simple. I did not stay in touch with them after they moved ... more
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