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Setting Up a Successful Multi-Channel Marketing Strategy
How do you connect with prospects to create customers? 
 
If you’re successful in real estate, you don’t have only one answer to this question. You already know that you need to meet people where they are, and you also know that people spend time in multiple places both online and in daily life.
The more often someone sees your marketing message, the more they will internalize that you are a successful and reputable professional. That brand recognition will go a long way when they decide to buy or sell a home.
There are two keys to setting up a successful multi-channel marketing strategy – consistency and meeting clients where they are. Here’s how to do it!
Take a Three-Pronged ApproachWhen we talk about multiple channels, we don’t necessarily mean that you need to be on every social media platform and every live event and every… well, everything.
That will burn you out and you will definitely not be consistent!
Instead, take a three-pronged approach. Meet people where they are in:
The online world Their mailbox Regular daily life When you hit each of these three areas, you’ll be very visible to your prospective customers. And you don’t have to do everything in each arena – just do something in each one!
As an example, you can ... more

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