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Customer Relationship Management: Automating Your Marketing Campaigns
How to Automate Your Marketing Campaigns Using CRM
One of the most underused and underrated tools in marketing is the CRM (customer relationship management) system. Whether you’re running one or twenty campaigns at once, they all need to be managed. You may be selling a new product, nurturing new customers or something else. Trying to manage multiple campaigns that are all different is time-consuming. The error rate can be high and sometimes they’re just simply impossible to manage.
What makes things even trickier is that you need to be able to have access to all of the information at one time. The last thing you want is to have to go to several places to gather the information you need. The best way to take care of your campaigns is to take advantage of your CRM system.
What Does a CRM System Do? A well-run CRM system can help you run your marketing smoothly, improve your marketing campaign response rate, remove many of your marketing management challenges, and improve your ROI (return on investment).
Target Market – You will be able to easily target your market. Select prospects based on purchases, demographics, responses to a survey or any other way you want. Choose one or more criteria ... more

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