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Let’s Keep It Civil: Seven ways to manage your social media posts
 
Since the creation of Facebook in 2004 and Twitter in 2006, social media has grown exponentially with millions of people posting stories, pictures, videos, advertisements, and other media online. For most of us, checking our social media accounts is part of the daily routine, and the use of social media platforms continues to grow.
Social media plays a big role in real estate agents’ marketing and advertising efforts. It has become a primary advertising tool for listings, as well as for promoting an agent’s business. Social media sites such as Facebook and Twitter offer private pages for agents to post about issues they are facing in the local real estate market, as well as request recommendations for home inspectors, structural engineers, handymen, and other service providers. Social media has replaced the water cooler, picture album, and office bulletin boards of years past.
I scroll through my social media accounts every day. I try not to spend an excessive amount of time on them as I discovered early on they are “time suckers” taking me away from more meaningful and productive activities. I participate in social media sites used for personal and family postings and several professional sites used to acquire and disseminate information ... more

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