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The Marketing Triangle

The Marketing Triangle
Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing. Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year.
Can you imagine Coke a Cola, Nike, or Johnson & Johnson with no marketing? I certainly can't, and I have seen their marketing change and evolve over the years. That is exactly what real estate agents need to do-they need to utilize multiple types of marketing to get that perfect blend of effective marketing.
If you have ever peered into your empty pipeline and wondered what you could do to get that steady supply of leads into your business, then you need the Marketing Triangle to evaluate what you are doing (or not doing) to adjust the type and frequency of your marketing.
I am sure you have heard the terms Relationship Marketing, Promotion Marketing, and Attraction Marketing. Those are the three points on our Marketing Triangle and each should have a critical role in your marketing plans. The key is to ... more

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