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Does Real Estate Direct Mail Work for Millennials?
According to Pew Research, half of millennials are now in their 30s. So this is a demographic that not only includes first-time buyers, but also a growing number of homeowners who are selling and upsizing.
If you want more real estate agent leads from this group, it’s all-to-easy to buy into the stereotype. That is, millennials are decidedly digital creatures, only reachable via text, email and social media. “Direct mail?” You might ask, skeptically. “Will millennials even look at that!”
The data says yes.
According to research by the U.S. Postal Service, not only do millennials welcome direct mail, such as real estate newsletters, they, in some cases, respond in higher numbers than other demographic groups!
If your target market includes millennials, and you’re wondering about direct mail, consider the following:
They check it. When your newsletter arrives in a millennial’s mailbox, they are highly likely to notice and review it. In fact, 84% report they do exactly that when they receive a direct mail piece. They read it. 64% of millennials say they look through direct mail to find useful information. That means if your direct mail newsletter contains personalized messages and high-interest content, it’s likely to be read or, at least, scanned. They ... more

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