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Analogies: Seeking ActiveRain's Most Innovative Minds
I have often found that stories and metaphors are great tools for teaching and informing, so I am in pursuit of some wisdom and guidance from the most prolific group of Realtors on the internet.
We all know that digital marketing has taken our industry by storm, and those of us who are actively creating content and using social media platforms to expand our reach should have a top-notch presentation that explains the usefulness of the different social media platforms to home sellers.
The use of effective digital marketing is a competitive advantage that Rainers hold in their local market places, so it is imperative that we have a method to communicate this value to prospective home sellers. After all, there is a lot of competition for listings; you must set yourself apart.
For this purpose, I created an analogy comparing the suburban shopping mall of the 1980s with the internet of today. I began assembling this story for home sellers back in 2011 in an attempt to explain to the less-than-savvy home sellers who did not use social media. I felt that I could take the traditional suburban shopping mall and analogize different features within the mall to explain how social media works ... more

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