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Why Every Realtor Needs a Video Marketing Strategy Right Now
Here’s the cold, hard truth. If you’re not using video as an essential part of your social media marketing strategy in 2019, you’re falling behind.
Not only do consumers want to see videos from businesses more than any other type of content online, but in the real estate industry, where visuals and trust are especially crucial, there’s no better way to win over an audience than with video.
You may have already started dabbling in video, but if you’re not getting any traction, it may be because you’re breaking some of the cardinal rules of social video. Posting memes or lengthy clips of Jenny singing at the company picnic won’t get you where you need to be.
Let’s take an in-depth look at what you should be doing to capture attention, win over leads and get that all-important conversion when you post your listings.
At this stage of the social media game, what we call the top of the marketing funnel, your potential client won’t know who you are. To get their attention, you’ll need a short video that grabs their attention, so they stop scrolling through their feed long enough to watch. Here’s the catch. You only have 2.7 seconds to do it.
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