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Is Doing A Good Job Enough?

"All customers are partners in your mission." 
-Shep Hyken
I have a dilemma. I've been wrestling with how to write this post because I don't want to come across as a prima donna.
I have a chiropractor who I've been going to for several years and love what he has been able to do for me and always makes me feel like a special client. I've written a testimonial for him more than once.  He also has a physical therapy department which I never had cause to go to until recently.  My primary care physician recommended a different physical therapy service provider, but I requested to be referred to the PT at my chiropractor's office.  I was excited to be able to support his PT department, and he was appreciative that I had requested them. They worked me into their schedule very quickly.
I went to the first session and was very pleased with the treatments provided.  What I wasn't pleased about was that the physical therapist spent the entire time talking to the male staff members about basketball.  He was administering the treatments but hardly said a word to me. I did go back for a couple more sessions with the same experience. After ... more

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