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Branding Moment: Not so Puritan Taboo Slogan near Hot Springs Rd!
 
Ron and I spotted this truck from Puritan Bakery with its slightly racy slogan of "Best Buns In Town". The word "puritan" means: one who practices or preaches a more rigorous or professedly purer moral code than that which prevails.  The slogan can be interpreted in so many ways. We leave that to your imagination.
 
The juxtaposition of the truck with the exit of Hot Springs Road was a moment of synchronicity.  We were wondering if they were going to take the Hot Springs Exit to deliver hot buns to the Von's grocery store there...They did not!
 
According the their website, which has an image of a man in a Puritan costume and slogan, this is the secret to what makes best buns:
Puritan Bakery is committed to baking our buns and breads the old fashioned way -- the way you would if you were making bread from scratch at home. Because of this commitment, we still use a sponge and dough process, rather than the faster and cheaper brew dough, straight dough or modified sponge systems. The sponge and dough process takes 7 hours, but we believe that the best things are still worth waiting for.
 
This brand caught our attention and ... more

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