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Advertisers Given Control Over Where Instant Article And In-Stream Ads Appear On Facebook
Whereas you can get English homework help from this website and many businesses social network pages, ever since Facebook introduced new ad placement features like instant articles and in-stream video, the ads started getting targeted and placed on content relative to them. Sometimes this content contradicts the band values of the brands that are advertising. Many times, some brands did not want to be associated with the content they’re ads were being placed on.
Because of this, many leading ad executives, including Unilever CMO, Keith Weed complained and demanded better transparency around ad placement and safety issues. Brand safety ended up becoming a major issue for advertisers on Facebook and other digital marketing platforms. Facebook then had to develop a set of controls that would allow brands and advertisers to dictate the type of content that their ads appear next to.
Advertisers on Facebook already were provided with the ‘publisher delivery reports tool’ where advertisers can view a complete list of sites and apps where their ads have appeared to. They can view this by downloading the Facebook in-stream, Instant Articles and Audience Network Publisher delivery reports by going to the Ads manager button on the platform, clicking on the three-dash menu icon ... more
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