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Are Testimonials Reliable ? Hmmmm
When you are trying out a new product or service the first inclination if you do not know someone who has used this kind of service or product before is to look on line. What does "the public" say in their reviews ? Sometimes the comments are glowing...the experience sterling and it appears you could not make a mistake by trying that product or service.
Maybe as a regular part of your practice, at closing, you ask your Seller or Buyer to submit an evaluation of your service to various sources for all the world to see that you have indeed gone above and beyond the "usual and customary" services provided ...and have yet another very pleased client with the quality of service you provided .
We believe, that people only take the time to comment when emotions run high...they are very pleased or very displeased. You rarely see anything in any comment section that says..."job was done satisfactorily." It doesn't make for good reading...doesn't really tell anyone, anything..and the client really has no strong emotional reason to comment. We have all had the experience when someone raves about ...that restaurant...that service..this product and when you try it...YICKS...not at ... more
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