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Pretty Pictures Don't Replace Real Estate Agents!

Without a doubt, advancements in technology, and photography in a digital age, have advanced marketing techniques for selling real estate by leaps and bounds. At the touch of a keyboard linked to the internet, homebuyers and sellers have learned they are dramatically empowered in their quest to buy and sell real estate.
A wealth of websites provide many buyers (and sellers too) with the ability to conduct their own searches of homes, and explore home values, before contacting an agent.  They often continue the search, on their own, even while working with a real estate agent.
Internet consumer searches are done in much the same way, as real estate agents.  Search parameters (towns, price range, number of bedrooms and baths, square footage, lot size), can be entered into the criteria.  From the input populated in the search fields, listings are produced to match the criteria
Here is where having a Real Estate Professional working with you can make a tremendous difference. Usually in the marketing of properties, listings are presented in "their best light."  In other words, great pictures, marketing descriptions and comments can many times exaggerate the positive, while underplaying the negative - if not totally ignoring it. Real Estate Professionals use their market knowledge and expertise ... more

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