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Facebook Fridays - 4 Things That Sabotage Your FB Marketing
~ Facebook Marketing Tips ~
It is safe to say the vast majority of us want to grow our business. For those using social media to increase leads, it is incredibly important to avoid or stop doing certain activities that can be counter to your real estate goals. Here are 4 key things that can sabotage your FB marketing and should be avoided.
Talking about controversial topics. Save it for friends and family if you have to share your opinions on hot button issues. Real estate consumers do not care about your "fill in the blank" non-real estate opinions. If anything, you run the risk of turning potential clients off. Avoiding the elephant in the room. To maximize your opportunities for brand exposure and to acquire a steady stream of new prospects you need to advertise on FB. It is really that simple. It may very well be the best $20 you spend this year! Ignoring your followers. People are following you for a reason so be sure to engage with them, answer questions, and try to be as helpful as possible. If you cannot provide what they seek, find them a resource that can. Not responding is a surefire way to ... more
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