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How Realtors Can Compete Against iBuyers
With the rise of technology, not only do realtors have their work cut out to stay relevant, but they also must deal with new technology-driven competitors. In fact, it’s not unusual to lose listings to new iBuyer digital platforms.
Sites like Zillow, Opendoor, Offerpad, and others are using technology to give sellers instant offers on their properties. As such, it’s extremely important for realtors to convey and prove their value to sellers and demonstrate that they are the better option. To begin establishing your value and overcome the challenge presented by iBuyers, follow these simple steps!
Focus on Connection
As a realtor, you have the opportunity to connect with people in a real, tangible way—something that iBuyers cannot claim. Face-to-face connections will always be one of the most important aspects of human interaction, and the same applies to business.
Beyond the tremendous benefits of human connection, realtors have something else that technology cannot replace—intuition. While technology may be able to analyze data and crunch numbers, humans can leverage their experience and natural ability to reason. Thinking outside the box and considering factors beyond what a computer generated offer can do can really give realtors a distinct advantage.
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