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Selling a Smart Home in a Dumb Market
By Kari Klaus, Founder of RealtySage.com
 
If you’ve upgraded your home in the past 10 years then you’ve probably added smart technology like NEST thermostats, or why you chose Alexa powered lights and Ring doorbells and likely some energy efficient or water saving features. You may even have a home with solar, geothermal or high-efficiency HVAC systems.
And if your home has any of these things, it’s likely the result of one of two reasons; either you wanted to improve the home’s livability —making it more comfortable, easier to maintain, money saving and maybe to improve its environmental-friendliness. And/or you thought you’d get a greater return on investment when it came to sell the home with these premium features.
 
Seller Sabotage
 
Well, both reasons are likely to be sabotaged when it comes time to sell and market your home to potential buyers. Don’t believe me? Take a look at real estate sites. They offer buyers pretty pictures and list the number of bedrooms and baths. But, where’s the information about how the home actually functions – including all those upgrades that you added to home? Those pretty pictures don’t do much for getting your return on your investment. In fact, if you’re lucky, there may ... more

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