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Personalizing a Business Property for Sale by using YouTube Video
Commercial property marketing presents a new and entirely different challenge from marketing residential property. Marketing a business or commercial property can quickly turn into a jumble of statistics. But what goes missing is the personal perspective and that is what we wanted to put forth to viewers.
So when we took on the listing of the Bell Street Gallery and ARTBAR on Madeline Island, we came at this effort with a fresh approach to marketing the property.
We started with a brief video of the Gallery itself, not as a mere building to house works of art, but as an experience for visitors suddenly exposed to all manner of stimulation. The Gallery owners, Steve and Mary McHugh, describe this experience as "Art for the Senses". When they enter the Bell Street Gallery, visitors are greeted by art for the eyes, for the ears (live music), even art for its more tactile and subtle elements of the Gallery environment.
This initial video "commercial" was followed by five brief episodes, interviews with the owners about the concept behind the creation of the Bell Street Gallery and ARTBAR eleven years ago.
The first video episode explained what makes the Bell Street Gallery unique to the Madeline Island community ... more
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