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It's All About That Brand... Your Brand and NAP
I remember back in the day when I first started blogging Google was still quite young, YouTube was not YouTube yet, and no one put images on blog posts. Blogging was a wall of words. 
 
Keywords were becoming a thing and it was super easy to rank on Google's page one. 
 
We would never think about talking about our brand on the internet back then. It was all about getting traffic to your post for a specific keyword phrase. 
 
The one certainty in business, in life, and with Google, is change. Change is the constant. 
 
Eric Schmidt, CEO of Google in 2008, said that the internet was a cesspool and that brands were the solution. 
 
Well, in 2008, that was detrimental to small business owners, agents, and the like. The brands who would be rewarded were those known by Google like Amazon,  JC Penny; more the household brand names. 
 
Fast forward a few years and we had figured out how to start branding ourselves in ways on the internet where we would be rewarded by Google with page one SERPS. 
 
We started to mix in brand mentions along with our longtail keyword phrases. 
 
Now in 2019, brand is the most important thing right after content. 
 
With Google rolling out the ... more

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