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Do you suffer from sunk cost fallacy?
Chances are, you either suffer from sunk cost fallacy right now, or you have at some time.
 
What the heck is it?
 
Sunk cost fallacy is a debilitating condition that causes you to throw good money after bad.
You know you have it when you…
Keep advertising a listing owned by people who:
• Refuse to clean the house
• Refuse to list anywhere near fair market value
• Refuse to negotiate AT ALL when you bring an offer
• Refuse to leave and let the house be shown without interference
• Refuse to allow showings except at specified times
Keep driving all over the county with buyers who haven’t even bothered to become pre-approved for a loan.
You also know you have it when you keep paying for leads when none of that company’s leads have resulted in “real” clients for the past six months. You do so out of a misguided belief that if you just hold on a little longer, you’ll get a good return on the money already spent.
Sunk cost fallacy can also cause you to sabotage your own marketing efforts by continuing to use marketing materials that don’t produce results.You know you have it if you keep mailing the same letter, postcard, ... more

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