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The Moment of Truth Or Five Steps to Developing Repeat Business!
In marketing speak, there are five moments of truth that a potential client experiences when doing business with you. If you satisfy their needs at these crucial moments in the cycle of customer acquisition, you will have a client for life.
#1 Before They Meet You/Self Service Mode
Whether they hear about you from someone they know, see a sign on a home, they find you on a search engine, on a blog post, your website or an ad in print or on line, a video, they will experience a sense of relief. This is someone who may be the right person to help me, to answer my needs. Your website is your silent salesperson as real estate professional regardless what your chosen niche is in the real estate field.
If your website appears at first glance to be the most authoritative site in your marketplace, if it has the best graphic interface, and is also the best organized and easiest to navigate, you have a very good shot at keeping them coming back to do their research. While they are in this “self-service” mode, before they meet you, they are still operating from a favorable, lasting first impression that occurred in the first ... more
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