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Survey Reveals Gen Z Favoring Real Estate Agents Over iBuyers
Survey Reveals Gen Z Favoring Real Estate Agents Over iBuyersTaking a page frome one of those memes popular among the younger ones today, a Homes.com survey revealed that nine out of 10 digitally-native Generation Z adults prefer (plot twist!) using a real estate agent when they buy a home over modern tech services (or even doing it on their own (FSBO)).
Generation Z, born between 1995 and 2012, is the generation that follows the millenials. With their oldest members in their early 20s at this time, they are the youngest group set to enter the current housing market with a 27% population share. While millenials comprise a third of the US homebuying market today, Gen Z is expected to become the largest U.S. demographic group with about 82 million consumers by 2026.
The survey polled more than 1,000 adult Gen Zers aged 18 to 24 years old and the unexpected outcome of old-fashioned preference over iBuyers and other similar platforms smashes assumptions about this generation that have “never known a world without digital connectivity,” as Homes.com puts it in a blog post.
Understanding what Gen Zers are looking for in an agent may explain the surprising result of the survey. And that is exactly ... more

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