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How To Get Clients Picking You Through All The Noise
When potential clients are looking for a Realtor, they’re probably meeting with several before they decide on one. Because this is one of the biggest transactions people deal within their lives, it’s no wonder they stress over choosing the right professional to stand by their side and help make sure everything goes smoothly. Plus they want to LIKE you, and have a great and fun consumer experience. So how do you help them make it easy to choose YOU as their agent?
Simply put, it’s by focusing on THEM rather than yourself. Most agents they interview are going to talk mostly about themselves, their sales, their competence, blah blah blah. Any presentations or meetings with agents the buyer/seller attends is going to run together in their minds- what is there to set them apart? When you focus on the client, talking to them mainly about their own wants and needs, they will immediately get the feeling you’re there to help rather than to sell them. And that interaction lays the basis for a consumer experience they’ll want to repeat, or refer others to.
Tip #1 Focus on the client. Before you meet with your potential buyer or seller, you should know something about ... more

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