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What SIZE is your Cap ? Is it a Good Fit ?
  What SIZE is your Cap ?
     Some agents don’t look at the business of having/running a brokerage as a business. Everything they need to conduct transactions is just “there.” There is an office….which statistically…nationally and globally is ranked least important by many businesses…hence the often used comparison with Blockbuster and Netflix. When you take a listing..it is the home or business you are listing. When you meet with a buyer or investor it need not be at an office. When you close a transaction it is at the office of a lender or title company…in Wisconsin and many other states.
      The brokerage offices we drive by very often have one or two cars in the parking lot. Lots too require maintenance....of surfaces, landscapes...plowing and cleaning.
    The laptop has replaced the desktop. Digital signatures, scans, emails have replaced the need for having a “place to sign” documents. The cost of doing business has diminished in these areas and been replaced in some cases by an investment in technology. Decisions have to made…invest in office space AND technology …the financing for both has to come from somewhere….monthly fee, franchise fee, cap….to be “current” to be competitive in ... more

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