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How to Manage Your Real Estate Agency's Online Reputation
Useful Tips for Boosting Your Real Estate Company's Online Reputation  
If you own a real estate agency, boosting your online presence is of the utmost importance. Here’s what you need to know about managing your online reputation.  
While twenty years ago, a real estate agency’s reputation would likely be based on word-of-mouth opinions, today, it’s all about online presence. If you own or manage a real estate agency, here are several key tips for boosting and preserving your company’s reputation.
Start by knowing your business’s current reputation.
You’ll need to begin by doing an online search for your company. Search for your company’s name exactly, and see what comes up. There are several reasons for doing this.
For starters, you’ll want to see what online presence your real estate agency has in the first place. Do you have a website? A LinkedIn? A Facebook and/or Instagram account? Ideally, these sites will come up first.
Second, use a few keywords related to your company and location to see if your real estate agency’s website and/or social media sites come up first among the results. For example, if you own a real estate agency in Memphis, try searching:
“Memphis real estate agency”
“homes for sale in Memphis”
“Memphis real estate”
Finally, check out ... more

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