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Permission to Change Goals?
Always remember that every new week provides new possibilities. This is vibrant thinking . . . that you might not ever have thought of goals commensurate with your human potential.
I’m thinking about “Goals” this morning.
Goals can be “Limiting Beliefs” if not coming from the heart.
Great marketers aren’t dumb! They know that we’re not selling houses any more than Auto Manufacturers are selling Automobiles . . . We are all selling Lifestyle.
So . . . When we set goals, we’re potentially veering off course when we set goals for a certain number of transactions or volume sold. This is one subtle differentiation of Pareto Realty VS many other Real Estate Firms . . . We DO talk a lot about selling more houses and jest about my (Principal Broker/Owner) need for new shoes, but what we are really hoping for is for ALL of us to enjoy the Lifestyle we crave. This is expressly the reason I have never (and never will) publish Sales statistics and hold contests for volume of sales.
I am acutely aware that every Real Estate Sales Professional is “differently motivated” based on their own individual core values and dreams, and collectively we support each other ... more

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