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How Should Buyers React To "Coming Soon" Home Listings?

 
Friends and Clients --
It's certainly smart marketing.
I'm talking about those "coming soon" signs you've probably seen in at least a few front yards around Austin.
I frequently have homebuyers who are curious and interested in these listings, so I decided to answer a few questions about them and give you my perspective.
First off, a "coming soon" home may or may not be listed on the MLS.
Either way, it will not yet be available for viewing.
This might be because the home itself is not yet ready, or because the owners are in the process of moving out.
And when I say it's not available for viewing, that's a hard NO. As long as this is a legitimate "coming soon" listing that complies with regulations, the home is off-limits to you or any other buyers.
So what should you do in case you spot a dream home which is "coming soon" but is not on the market yet?
Well, here's the three-step process I recommend to my clients:
1. Beware your excitement. Lots of folks, myself included, tend to want something more because it's currently off-limits. Keep this in mind while evaluating a "coming soon" home, and separate what you think about this home from the alluring fact ... more

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