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Where Does Your Business Come From?
Just consider this a bonus Ask An Ambassador post for the week!
I believe a key to success in real estate is understanding the source of your clients.
There is absolutely NO shortage of things we can work on each day, so it's important to choose the things that are productive.
And what's productive?  That's may very well vary tremendously from agent to agent.
I'm an introvert.  For me, going to a party and schmoozing the crowd and letting drop that I'm an agent is just not for me.  Extended time with strangers wears me down, so you can bet door knocking is also low on my list of desirable activities.
So what do I do?  I do things that fit my personality more, thus the day after day blogging habit, the creation of tons of subdivision posts, long tail search posts, etc.  They're perhaps a bit passive, but done in volume they provide a good web presence so people find me.
But how do we know what works?
In my case I track our production sources and it's a simple method.
Just a little Excel workbook that lists clients and the best estimate of how they found me.  I ask of course, and in many cases the answer ... more

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