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The Truth About Website Performance And Lead Conversion Rate
Nowadays, content delivery speed is the key. With so many real estate websites out there, it’s extremely important to stay competitive and provide valuable information rapidly. While any edge over the competitors is a plus, the speed is a gamechanger.
To put this into perspective, according to a study led by Akamai in 2017, a 100 millisecond website loading delay can hurt the conversion rate by 7%, while a 2 second loading time skyrockets the bounce rate to a whopping 103%. 
That’s a lot of traffic going away from your website from the get-go. 
In a real world scenario, your indexed real estate website is a fishing net thrown out in the world of search engines. You don’t want to let the catch go just because you needed some time to pull the net out. You need to make sure that the lead does not have enough time to switch back to the search engine to find another real estate website that meets their search criteria. 
How To Optimize The Real Estate Website?There are a few key points to consider while looking for the solution:
Real Estate websites are heavy on data. If you are looking for the best SEO, to have everything indexed and searchable on the web, Organic MLS Integration with full data ... more

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