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It’s about those Buying Eyes | Best Way to Think of Open House Events
 
After reading a well written post this morning titled “Inviting the Neighbors” by Peter den Boer, I thought I’d share my thoughts on this topic. I’m a great fan of Open House events.
Do them properly, and do them often. You’ll always have business. The emphasis is on “Doing Them Properly.” Properly, to me, means “marketing like you mean it,” not like you are “obligated to be there.”
 A well planned Open House is the proper way to present one. The key component to the plan should focus on the path of least resistance for the hosting agent. Yes, I’ll repeat, the path of least resistance for the hosting agent.
The goal is to create an Open House that has a steady flow of people. Marketing will produce many of them, but to garner more, the neighbors are ideal to invite, as Peter has described in his post.
The chance of a neighbor buying the home for sale in their own neighborhood is slim to none! However, the goal of selling that home is NOT the only goal and successful result of an Open House event.
If an agent thinks that every Open House will produce the right   buyer, that’s the agent who does not ... more

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