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Is Your Real Estate Email Marketing Broken? Here’s How To Fix It!
Email marketing is one of Real Estate’s most powerful and cost efficient tools for generating & nurturing leads. Its non-intrusive nature and immense flexibility gives you a lot of room to find creative ways to market to your clients. You shouldn’t underestimate the possibilities that can be created with a strong email marketing strategy.
Email marketing requires attention and consistency. Leverage a MyOutDesk Marketing Virtual Assistant to implement your strategies for email and all your marketing responsibilities.
If your email marketing is not as effective as you might hope, there are a few factors that might be holding you back.
1. You aren’t doing it.- Surprisingly, there are a huge number of Real Estate professionals who do not utilize email marketing in their business. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. According to studies, email beats social media by 40 xs for customer acquisition.
2. You aren’t personalizing it. — Automated emails are convenient ad easy. There is nothing wrong with writing blanket type emails that may generally appeal to a large portion of your niche. You do not have to write an individual email to your contact list, however, little touches of “personalization” are important as well. For example, ... more

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