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Should Real Estate Agents be on Instagram? How to get Started
Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos?
But Instagram isn’t quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
The Pros of Instagram for Real Estate Marketing In addition to having more active monthly users than Twitter, Instagram offers several features and advantages that make it uniquely suited to real estate marketing.
A Picture is Worth a Thousand Words – And that’s all it takes to post to Instagram. Unlike Twitter, Facebook or LinkedIn, you don’t need to create or curate more content. Whether it’s a photo of your listing or the nearby amenities, you get 1,000 words worth by just snapping a shot. It’s a More Personal Platform – This is one that makes Instagram ideal for real estate agents. You can use Instagram to give your followers a more down-to-earth, in-the-moment look into your ... more

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