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HOW CAN YOU PREDICT FUTURE SUCCESS IN YOUR REAL ESTATE BUSINESS?

If you have had been doing great in your real estate group in the past that alone does not guarantee that it will continue in the future. To quote investment company advertisements, “past performance is no guarantee of future results.” You need to have a leading indicator. A leading indicator would show current business conditions which would lead to continued success. Two very important measurements are team engagement and customer loyalty. While sales and profits are very important measurements, they tell you what has happened. Team engagement and customer loyalty tells you what will happen.
When you have engaged members of the team they will do their best work which will result in loyal customers. You should measure this team engagement at least once per year. The ultimate question is, “How likely are you to recommend our group as a great place to work?” When you have highly engaged team members you have promoters of your workplace. A measurement called The Net Promoter Score (NPS) has been developed to measure this.
When you exceed the customer's expectations and create an emotional bond with your customer they too become your promoter. They will recommend your group or your team to friends. According Fred Reichheld, ... more

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