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Hell Script vs Hell of a Script
When my Mother passed away, I called AOL to cancel her email account.
 
“Oh, I am so sorry for your loss. Are you sure we can’t convince you to keep the account?”
 
“No, she won’t need it. She passed away.”
 
“I’m so sorry. There are a lot of great features. Maybe we can offer a discount?”
 
“No, she’s dead!”
 
This went on for several ridiculous rounds. The lady from the AOL Call Center stuck to her script and I could certainly tell it was a script. She wasn’t listening and comprehending what I was saying and her responses were not consistent to the information that I was giving her. Her goal? To retain business. “Do you understand? DEAD!”
 
In Real Estate, a script is a valuable tool. It can offer a blueprint for effective conversation. It can bolster confidence to make calls. Knowing and practicing scripts can give you an edge on your responses to objections.
 
In training, scripts are learned verbatim, but outside of the class, it doesn’t need to be kept that way! Don’t be afraid to rewrite a script in your own voice. How many calls do FSBOs get that are exactly the same as the prior call? Be smart, be genuine, be YOU!
 
To me, ... more

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