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The Do's and Don'ts of Real Estate Lead Generation
Lead generation is often on an agent’s mind. Here’s a blog  from Candi Looney that was originally published on Inman.
Candi writes:
Here’s the thing about real estate lead generation that I don’t think many agents fully take into account when deciding on the best business strategy.
You have prospects who are coming to your website to look at properties. These are not people you have to cold call or chase down to try and do business with. So take advantage of it! Here are a few solid guidelines to help you keep your etiquette on the right track.
Do’sCommit to success  
Having a Agent website and handing out business cards to your sphere of influence just isn’t enough in this digital age. A small percent of agents can be successful without generating online leads, but with the millions of real estate agents in the U.S. and the vast majority of prospects beginning their search online, lead generation is the best way to equalize supply with demand.
Check new lead notifications often
Following up with new leads should go without saying, but according to the National Association of Agents, a shocking 75 percent of online leads are never even contacted.
This is upsetting because the consumer is reaching out for customer service with ... more

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